Mindblown: a blog about philosophy.

Sometimes you just have to explain something as clear-cut as possible in a fun way, because the subject material isn’t that interesting. Case in point, the GDPR. A new rule that everyone has to follow. My contacts at the video-department of Utrecht University reached out if I could help structure this animation, including both script…

Wanting to share his story with the world, writer Gerrit Brouwer (not family) contacted me if I could provide each of his chapters with a key-illustration. We had previously worked together on an animation for Appical that garnered more than half a million views! With the book being about his entrepreneurship, which he compared to…

Press the Yellow-button to have the heart beat. Animation is fully built in HTML5 using a combination of Adobe Illustrator, After Effects, Bodymovin and Rive. This framework will serve as the foundation for future interactive animations, for example within e-learning enviroments.

For an animation regarding the states of mourning with children, the storyboard quickly evolved to one focusing on the child’s facial emotions, supported by a voice-over. With the limitations of the art-style in mind, I set out to build a 2.5d face-rig in After Effects using Expression Scripting. This would allow me to easily change…

An infographic designed and made by myself. The idea behind its design is to use a form of pinboard in combination with a research theme throughout the infographic. This way I could easily direct the viewers eye from the top to the final information point at the bottom right.

This animation was a tad more difficult than the rest, as it contained a lot of different elements. First the train, the passengers, the driver, the stations, the platforms, the signs. To stop this animation from becoming stale and overly complex I opted for a dual screen setup. At the top we are zoomed in…

Damen Shipyards has shipywards all over the world where they build and repair ships. Vietnam, China, France and even in the Netherlands. One problem they kept encountering was “safety”. How do we instruct the working force on working safely, in different cultures and languages? With this in mind a set of characters was developed that, with…

QB-Hospitality was a unique project in which we tried working with template animations. The idea was to create a series of animations for different clients in cooperation with QB. But the animations all shared the same story and elements. The core difference being the visuals.Instead of just making the same animation a thousand times we…

Woord&Daad does a lot of good for poor people abroad, but they are mostly known for having a system in place that lets people help other kids go to school. The downside is that they do so much more, and nobody knows! The goal of this animation, and later poster series and images, was to show…

KLM had one mission, become the safest airline in the world. To do this a campaign was started which existed out of posters and animations. Each branch got its own character as seen above. These characters would then explain and go through adventures in a series of product to show people how to work as…

Philips Lighting came to us for a series of animations on their lighting services. The budget was tight and the emphasis was on the light source itself. I sat down with their designers and our character designer and we built a style around light. A very simplistic icon based animation-style which used shadows and light…

“Working at KPMG is like working in a jungle”.This sentence was made as a joke but eventually turned into the visual style for the animation. The hardest part of subjects like visions and risk management is that they are hard to grasp and usually need a good example or metaphor. The jungle was a good starting…

Stek Wonen is an organisation that provides rental housing to people with a lower income. Skin colour was the first problem with such a diverse target audience, which was quickly solved by changing the character colours to a more abstract palet. The entire animation series is build around characters with names, jobs and families. Each…

VMSII had the pitfall of becoming a generic animation about the back-end of a webshop. A few characters, a browser screen and a voice-over explaining how it all works. Not this time! I’d had enough of those types of animations! The core idea here was to constantly have the client and back-end visible and have…

It there’s one problem that only a few people are aware of at schools, it is privacy. People write their email addresses on sign in forms hanging in the hallway for instance, leaving them vulnerable for people with darker intents. To combat this a small campaign was started within the Hogeschool Rotterdam. People who were…