Explaining a housing-corporation

Stek Wonen is an organisation that provides rental housing to people with a lower income.

Skin colour was the first problem with such a diverse target audience, which was quickly solved by changing the character colours to a more abstract palet.

The entire animation series is build around characters with names, jobs and families. Each representing a certain part of their target audience. In the first animation we introduce each of the characters while also introducing Stek Wonen. This would form the base for later projects.

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