Art-direction for a Webshop animation

VMSII had the pitfall of becoming a generic animation about the back-end of a webshop. A few characters, a browser screen and a voice-over explaining how it all works.

Not this time! I’d had enough of those types of animations! The core idea here was to constantly have the client and back-end visible and have them play off each other. So we see the client relaxing and trying to order something, but at the same time behind his browser we see the shopowner struggling to keep up. 

It was a fun and unique take on a simple story that turned the animation up side down!

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