How to design an animation on Privacy

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It there’s one problem that only a few people are aware of at schools, it is privacy. People write their email addresses on sign in forms hanging in the hallway for instance, leaving them vulnerable for people with darker intents. To combat this a small campaign was started within the Hogeschool Rotterdam. People who were logging into the school’s intranet would get a video playing automatically showing a person thanking them for their information and how he would abuse it.

This project was especially interesting because it used both voice-over and visuals to communicate that the man is untrustworthy and lying, whereas most animations communicate the truth.

Above you can see the animated storyboard with a muffled voice. This was made as a test so the client could show it to their colleagues to see if it was what they were looking for. Surprise! It was!

The art-style for the Hogeschool Rotterdam was developed for earlier animations and thus was already in place.

We tweaked it a little bit for this animation, such as adding shading on the front of the face. You can see the final result below!

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