Sometimes you just meet a raw talent in life with so much potential, you can’t help but admire it. Navarone Alvarez is one such individual. Hardworking, passionate, calm, friendly – but most of all talented. So when he asked me if I could design the logo for his upcoming brand, focusing on music, shirts and other accesories, how could I resist!

Based on his briefing – implying the want for a semi illegible signature styled typography – I set out to make a few core designs, which I simplified more over time, ending up with putting some over pictures to give him a better idea of how they’d look in practice.

In the end, we went for this one, the full name, not the shorthand. A solid choice! The second his latest work goes live, be sure to check it out!

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